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連聖誕老人都搵唔到工?美國節日招聘大減 商場聖誕老人職缺較去年跌35%
29 Dec 2025

 

美國節日招聘市場變冷,連傳統假日「人氣工種」—商場聖誕老人(store Santas)亦難覓工作機會。根據美國哥倫比亞廣播公司報導及分析公司Revelio Lab的最新數據顯示,今年聖誕老人職位廣告數量較 2024 年大幅減少約 35%,自 2022 年起職缺數目持續下滑。

 

 

聖誕老人變「搵工難民」原因

職缺減少背後有多重原因,包括:

-零售商縮減季節性人手預算,減少招聘成本;

-傳統商場客流下跌,加速實體商場關閉潮;

-消費者更傾向線上購物,避開現場人群和與聖誕老人拍照等活動體驗。

 

同時,美國整體假日季節性招聘亦偏疲弱,反映零售業對市場前景審慎部署。11 月美國失業率升至 4.6%,為四年多以來新高,進一步顯示勞動市場仍然吃力。

 

薪酬雖見上升 但「門檻」變高

數據顯示,留在市場上的聖誕老人平均時薪約25 美元(約194.3港元),較 2022 年的 21.89 美元有所增加。

 

不過,薪酬上升並非因需求增強,而是因為僱主對候選人要求提高。現時約 70% 的招聘廣告要求應徵者擁有真實鬍鬚,遠高於三年前的約 14%,令能勝任的應徵者更稀少,平均薪酬因此被拉高。

 

經濟學家指出,這是一種典型的「疊同效應」:高薪者佔比增加,但職位總數下降,並不代表真正的整體薪酬改善。

 

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